If you’re selling anything online, you should be using Pinterest to promote your products or services. Retail sellers greatly benefit from Pinterest, especially if their products are shot well and they have high quality images to share. Here’s how to make the most of your Pinterest account, encourage consumers to engage, and increase the amount of shopping they do from your website.
1. The color of your pins matter! re-pinned more than images with a single color, and light images get shared more than dark images. Saturation matters, too – images with balanced saturation are shared more than images with decreased saturation.
2. Images that have too much going on in them don’t get shared very much. Keep the background of your image clear – the less clutter there is in the background, the more your pin will be re-pinned.
3. Images that don’t include faces are re-pinned more often than images that do include faces. If you sell clothing, aim for artistic shots even if you’re using models – you want the focus to be on the clothing, not the model’s face.
4. Properly label your retail items in your online shop.When someone pins directly from your website, those images show up as “Smart Pins,” which include the price of the product and your shop’s label. Smart Pins get high levels of engagement.
5. Add “Pin It” buttons to your website. For example, when people visit RedMart Singapore, they’ll be able to add images from your site right to their Pinterest board – the link will lead back to your website.
6. If you have a great pin that you think your Facebook audience will appreciate, share it with them. Include a link back to your Pinterest account so your Facebook connections can connect with you there as well.
7. Run contests that require people to pin images from your website or re-pin images from your Pinterest boards.
8. When you create a board, you’ll be asked to choose a category, but it’s not mandatory that you do so. However, when you do place your board in a category, it increases your exposure and it makes your boards easier to find.
9. Spend most of your time pinning images, not re-pinning them. First-time pinned images get more re-pins.
10. Spend a minute of your time writing a description – images that have accompanying text get more engagement. Include a call to action in the description, too. Aim for 300 characters in your descriptions – longer descriptions get more re-pins. Also, include Pinterest’s “buzz words” in your descriptions: ideas, things, home, style, and love.
11. If Pinterest waives one of your pins as spam or an image that connects to a spammy link, take it down immediately – you need to build trust with your followers.
12. Post at the right times to have your pins seen the most. Between 2 p.m. and 4 p.m., pins get a high amount of re-pins; the same goes for the 8 p.m. to 1 a.m. time slot. Also, Saturday is the most popular day of the week on Pinterest.
13.Don’t pin a lot of images all at once, especially if they’re similar to one another. Instead, space your pins out, posting every hour or so.
14. When people put your pins on their board, thank them in the comment section. Showing your appreciation will encourage users to follow your boards and to pin more of your stuff.