LinkedIn is a powerful tool for job seekers – but only if you get it right. So how do you craft the perfect profile that will have employers filling your inbox with offers? Here are some tips to help:
1. Keep Your Information Current. The same attitude of instant gratification that applies to the rest of the internet applies to your LinkedIn profile as well. Make sure to keep your profile content fresh, reflecting your most current experience, skills, and relationships.
2. Keep your information targeted. It can be tempting to fill your LinkedIn profile with everything you can think of; however, it isn’t always productive. Information overload can actually prevent potential employers from seeing the information that’s really important. For instance, if you’re looking for careers in Singapore, your year spent abroad teaching in Southeast Asia is far more worthy of inclusion than your previous job at a clothing store.
3. Make the most of keywords. If you’re looking to be contacted by a recruitment agency, or even directly by an employer, effective use of keywords is critical (also see How International Executive Search Firms Can Help Your Career?). If you’re having trouble brainstorming what keywords to use, keep an eye on job postings similar to jobs you’re looking for – try to match the keywords used in them. You can also use the Google Adwords Keyword Tool, which will give you keyword suggestions based on your input.
4. Don’t neglect the photo. Unlike traditional resumes, LinkedIn gives users the opportunity to put a face with your data. Studies have shown that including a photo can significantly increase your chances of being contacted. Make sure that the photo you select is recent, clear, and professional. Avoid anything that would be more at home on Facebook.
5. Connect, connect, connect. Even the best-crafted LinkedIn profile in the world will be unsuccessful without plenty of connections. Pay attention to LinkedIn’s suggestions for possible connections, and always be sure to add new business acquaintances as soon as possible. You never know where your next job will come from!
LinkedIn Training – Why You Need To Optimize Your LinkedIn Profile